Strategies implemented by jollibee

In addition, they could avoid high shifting cost from the Philippines to other countries. These two commissaries handled activities such as raw material and ingredient planning, warehousing, manufacturing of processed foods, distribution and logistics The threat of substitute products is considerable.

Brands in local market are strong contenders and are not to be underestimated. Caktiong placed Lumba in charge of franchise development Marketing: The lifestyle, tastes and preferences of the expats was also not considered during international expansion.

Competition Competitors like Mc Donalds have more money and highly developed operation systems. For each of the other business units, JFC should communicate the company culture through company conventions to ensure that the company interests are achieved.

The best option in my view for Tingzon is to have franchise in California rather than the other two, reason being CA has better market condition vis-a-vis other 2 regions. According to an article in the Asian Business Review, Jollibee also owed its success to its constant attention to three crucial issues: Even though a new brand in the market in has stood firm to the rough waves of its competitor without giving any chance of tarnishing their brand value and market share.

Increase depots in the domestic and other countries JFC could establish additional depot near Jollibee stores. They can also enter into joint venture agreement with other country in establishing new depot abroad.

The international market will only need a good communication plan like tailor made ads, PR articles, good promotional plans in getting the newly introduced products known, and focusing on pushing products, getting it known, and creating loyal customers.

Jollibee Corporation Case Study Essay

Moreover CA has more Filipino population compared to the other 2 regions as per the data available and most of the immigrants from Phillipines are working professionals. Lumba formulated a long-term marketing strategy: This strategy met with great success.

Jollibee: Fast-Food, the Filipino Way

JFC is the parent company of Jollibee a fast-food restaurant chain based in the Philippines. The rivalry is also centered on the key success factors of the industry, which are good food, good, service and reasonable pricing.

Sources of Competitive advantage: This entails proper branding and positioning of the service offered. Serving The Employees At Jollibee, employees received extensive training so that they could learn the corporate values of integrity and humility. How to cite this page Choose cite format:Methods of Strategy Implementation A business process is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a.

So confident was Jollibee about its future that it implemented a two-to-one preemptive growth strategy versus McDonald’s.

Competitive Advantage of Jollibee Paper

McDonald’s advertising issue then was a question of image. Fundamentals of Strategic Management' Ed. N. Orcullo diversification employees environment environmental scanning ePLDT Equitable PCI Bank external factors firm firm's functional strategies implementing and executing internal Internet investment involved Jollibee Jollibee Foods Corporation market share Metro Metrobank mission statement 5/5(1).

Essays - largest database of quality sample essays and research papers on Strategies Implemented By Jollibee. The case gives an idea about how the competition influenced Jollibee’s strategy, both domestic and international - Jollibee Corporation Case Study introduction.

Marketing Strategy of Jollibee

Jollibee,which was a Filipino chain of restaurants, was forced to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company. Jollibee Foods Corporation: International Expansion major strategic issues and the key strategies implemented to attain the goals.

Section 1 – Current situation 1. Brief Background and History of the Company and the Industry 2.

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Strategies implemented by jollibee
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