The first step is to define key strategic factors. The Sum Qspm matrix kfc Attractiveness Scores reveal which strategy is most attractive in each set of alternatives. The analysis of the income statement and balance sheet of the corporation will be helpful in evaluating net profits gained by it over a specified period.
The number indicates how important the factor is in succeeding in the industry. Use a dash to indicate that the key factor does not affect the choice being made.
Any number of sets of alternative strategies can be included in the QSPM, and any number of strategies can make Qspm matrix kfc a given set, but only strategies within a given set are evaluated relative to each other. Using the tool Step 1.
The same factors are used to compare the firms. In other words, if one strategy receives a dash, then all others must receive a dash in a given row.
Then, once this has been determined, a SWOT analysisor other similar form of analysis, is performed to objectively weigh the pros and cons of each strategic factor in numerical form.
However, the ratings and attractiveness scores require intuitive judgmental decisions, even though they should be based on objective information. The company is effectively accomplishing its vision statement by establishing more than 6, restaurants in approximately 29 countries.
During the early stage of its establishment, the founders mainly focused on providing high quality hamburgers to the clientele About Us, It is among the biggest fast food chain of hamburgers, having its operations in more than 6, locations of US and other countries.
Record these strategies in the top row of the QSPM. The analysis displays the information on a matrix, which makes it easy to compare the companies visually.
The revised mission and vision statement will also be discussed. Compute the Sum Total Attractiveness Score. Example This is competitive profile matrix example of smartphones operating systems.
The firm should focus on making proper adjustments in the products and services, as per the requirements of the customers.
Strategists should use good intuitive judgment in selecting strategies to include in a QSPM. However it is not necessary to evaluate every suggested alternative strategy by the matching techniques in a QSPM matrix.
The SPACE matrix will be based on the strategic position of the firm in the competitive market place. The weights are presented in a straight column just to the right of the external and internal critical success factors.
The sum of all the weights should be equal to When the weights are assigned to all the factors then the next step is to make analysis of the matrices of stage In order to point out the alternative strategies that should be implemented.
The best alternative strategies are objectively indicated by this technique. If there were no weights assigned, all factors would be equally important, which is an impossible scenario in the real world.
The discussion about the legal and ethical, as well as, social and environmental issues will also be covered in the paper. The results of the matrix facilitate decision-making. Weights can also be determined in discussion with other top-level managers.
The internal factor evaluation and external factor evaluation matrix will be helpful in analyzing the strategic position of the company in the market. Separate factors should not be given too much emphasis assigning a weight of 0.KFC- Finger-lickin ' good Kentucky Fried Chicken Kentucky Fried Chicken is one of the well-known fast food restaurants in the world.
The industry was founded by Colonel Sanders. The corporation is based in Louisville, Kentucky and now regarded as the most famous chicken restaurant chain. showed that competitive advantage strategy for ECI is to integrate the strategy of QSPM matrix and SWOT matrix, the 1st is market development and the 2nd is market penetration.
Keywords— Competitive advantage, Fast Food, Franchise, SWOT, BCG, EFE, IFE, SPACE, Grand Strategy, QSPM. TWOS Matrix SPACE Matrix Internal-External Matrix Grand Strategy Matrix TWOS MATRIX SO STRATEGIES WO STRATEGIES Opening new outlet with parking & By opening new outlet with parking drive-thru facility or enhancing and drive-thru facility many infrastructure through strong weaknesses can be removed.
financial position.3/5(5). Jun 04, · McDonald’s BCG Matrix High Market Share Low According to BCG Matrix McDonalds would be a star.
This is because McDonalds has high market growth and high market share. McDonalds has lots of competitors like Pizza Hut, KFC, and Subway. this reasoning, the BCG Growth-Share Matrix was born. QSPM Matrix Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies.
Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. QSPM Matrix – Preparation There is a complete procedure of preparing QSPM matrix.
First of all there are certain key external and internal factors. Strengths & weaknesses are included in the internal factor category while opportunities & threats are included in the external factor category.Download