A steady, secure life somewhere in the middle—average—is over. This is a balance that our examples will show you how to hit. Will it make them happy or rich? What terrible dilemma do they have to resolve? In this eye-opening book, renowned economist and bestselling author Tyler Cowen explains that phenomenon: This description almost forces you to read this book.
Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.
I spent days studying and analyzing the books with higher conversion rates. Highlight similarities in the writing style, layout, what words are used, what keywords pop out, and what special formatting bold, italics, etc.
Only use testimonials from readers with credentials. This is an example of where they work. Use short, clear sentences. It quickly establishes the author credentials, it immediately states the huge social question it addresses, and it does so in a way that creates an emotional reaction from the reader—questions of equality are highly emotionally charged.
Think instead of keyword strings. If you have some quotes from well-known writers or experts, use them. I would just add that the ability to edit your book description like this is a huge advantage self-publishers have over traditionally published books, which settle on a blurb quite early on that then gets passed along the lines to catalogues, retailers, etc.
Your book description is what customers see as they shop the Kindle store. With The Great Stagnation, Cowen explained why median wages stagnated over the last four decades; in Average Is Over he reveals the essential nature of the new economy, identifies the best path forward for workers and entrepreneurs, and provides readers with actionable advice to make the most of the new economic landscape.
About a year ago, Amazon made this change.
But back in the day, programmers would have to write LONG lines of code every time they wanted to change the look of the words on the site. The conversion rate from visitor to sale was much higher.
Non-Fiction The biggest challenge authors face is writing a book description that really highlights its benefits for readers.
This book description does almost everything right.Aug 06, · How to Write an Effective Book Description. One of the most crucial elements to selling a book is also probably the most difficult element to create for authors. The book description is your lead in, your chance to hook a reader and get them to crack the cover and satisfy their curiosity.
Finally, take a look at this book description from Dan Silva - it's a great example of a book that combines great blurbs with a book description that pulls you in from the first sentence. Book blurbs are eye candy i.e. people like what other people like. How Writers Can Optimize Their Book’s Description on Amazon (Jane Friedman) If you’re an author, you may not like thinking about your published books as products, but that’s what they are.
And the description section on your book’s product page is the most important selling tool you have. For example, in my book, “How to Find Time to Write”, I start with a few questions that resonate with my target audience (see screenshot below).
book description Another great way to start is by including a solid value proposition of what the customer can expect after reading the book. How to Format Your Amazon Description to Stand Out.
March 3, Marketing Amazon description, styling Jordan Smith. Write a Better Book Pitch. Learn how to craft an amazing one-sentence pitch that will help you tell people about your book, write an amazing Amazon description, and more!
How to Write an Amazon Book Description with HTML Now that you know what tags you can use, let’s talk about how to use them. With HTML tags, you need to .Download